If you run a company and you have a website, then you should know how to gain more exposure online. There are many techniques and methods out there. However, some of the best techniques include search engine optimization, PPC ads, Facebook ads and getting your company listed on Yelp. Read on to learn more about these techniques.
1. Search Engine Optimization– SEO is the best way to gain more online exposure and there are various SEO techniques you can do, such as building links, using keywords throughout content, creating fresh and unique content, video SEO and social media marketing to name a few. When you do SEO the right way, then your site will show up in Google’s results early on for specific keywords that people are searching for. However, you want to take the time to do SEO the right way because if you do the wrong things or come off as using spammy methods, then your site’s rankings in the search engines may tank, which means you won’t get a lot of traffic to your website. We recommend Updraft for handling your SEO campaigns. You can click here to view Updraft SEO’s website.
2. PPC Ads- PPC is short for pay-per-click ads and PPC advertisement is one of the quickest and most effective ways to gain exposure online, but if you don’t do it the right way, then you could end up spending a lot of money. There are various advertisement serving platforms, including Google and Yahoo’s platform, so look into using them to serve your ads to people. Also, try to bid as low as possible on relevant keywords that are not high in competition, as this will increase your chances of getting a lot of traffic to your site, all without spending a lot of money.
3. Facebook Ads- One of the best ways to increase your exposure online is by taking advantage of Facebook advertisement. Best of all, you can use Facebook ads to achieve specific goals, such as growing your business’s fan page or gain more exposure for specific posts that you published. What you want to do is figure out what kind of exposure you’re looking for on Facebook and then create an ad that will help you get that exposure, but make sure you create a business page for your company and be as active as you can on Facebook.
4. Getting Listed On Yelp– If your business sells products or services to the public, then you should get your business listed on Yelp and other websites like it. This allows your business to be reviewed by customers who have purchased your products or services, and the more reviews you get on Yelp and other sites, the more exposure you will likely get. Once you get your site on Yelp, make sure you ask your customers to leave you feedback and a review on the site.
Getting noticed online can be a challenge for many business owners. However, the above techniques can help you out tremendously. Give those techniques a try today and find out if they can help you gain more exposure.